CASE STUDY

How McLaren Construction Simplified On-Site Networking with TAPiTAG NFC Phone Tags

CLIENTMcLaren Construction Group

INDUSTRYConstruction & Property Development

PRODUCTTAPiTAG NFC Phone Tags

REGIONUnited Kingdom

860+

Employees with NFC Tags

12,000+

Digital Interactions

100+

New Business Connections

Countries Using TAPiTAG

About

Company Background

McLaren Construction Group ranks among the UK's leading construction and property development firms. The company handles projects across commercial, residential, healthcare, education, hospitality, logistics and infrastructure sectors.

With hundreds of professionals spread across offices, construction sites, and client locations, the company knows that good communication and strong relationships are key to growing the business.

Teams are constantly meeting clients, consultants, contractors, and other stakeholders, so McLaren wanted a better, more efficient way to swap contact details. They also needed something that would fit with their ongoing digital transformation, and sustainability efforts.

STATEMENT

Problem Statement:

Challenges Faced Because of Not Having a Digital Business Card

At McLaren, the most useful conversations rarely happen at a desk. Staff meet clients, consultants, architects, contractors and suppliers on muddy sites, during project reviews, at events and throughout the tender process. Printed cards no longer worked well in those settings. Keeping contact details accurate became a constant challenge. Whenever someone's information changed, the cards had to be reprinted, which meant extra cost, and paper wastage.

Event-Related Issues | Struggles of Paper Business Cards

Networking events, exhibitions, project reviews and site visits matter a lot for building new relationships. But paper cards often got in the way. There was barely room to share anything beyond a name and number, so other person had to write things down or search for the company website later. Follow ups became harder and some opportunities just slipped away.

Sales Team Assistance | Need for a Digital Business Card

The business development and client-facing teams needed something faster and more practical. They wanted to share contact details, the company website and professional profiles instantly, without relying on printed cards. At the same time, the company needed every employee's information to stay current while maintaining a consistent brand experience across the organization.

Sustainability Initiatives

Reducing paper waste aligns firmly with McLaren Construction's sustainability commitments. Printing and replacing business cards over, and over created needless waste and ongoing cost. What they wanted was a reusable digital option that fitted their environmental goals and still felt modern.

TAPiTAG

How TAPiTAG Resolved the Problem Statement

McLaren Construction introduced TAPiTAG NFC Phone Tags across its client-facing teams, giving employees a simple and reliable way to share their digital business cards.

✓

Because NFC Phone Tags are attached to the back of employees' smartphones, sharing details became quick and easy during client meetings, site visits and events.

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Moreover, moving away from paper cards has cut waste and lined up with the company's wider sustainability goals.

A dark gray HP laptop open on a light-colored table, displaying a blue software dashboard on its screen. The background is a softly blurred office environment with green plants and a wooden wall.

NFC PHONE TAGS

Tap to Share

A hand holds a TAPITAG Bamboo wooden Google Review Plan card with colorful floral illustrations and a QR code, while a smartphone screen in the foreground shows the Google review page.

“

TAPiTAG has changed how our teams connect with clients and industry partners. It's simple, looks professional and has become a regular part of how we network. People can share information in seconds, and it supports both our digital plans and our sustainability aims.

McLaren Construction Group

TAPiTAG BUSINESS CARDS

Results of Using TAPiTAG Business Cards

See how smarter contact sharing helps teams build stronger connections and achieve measurable results.

KEY

Key Outcomes

860+

employees now carry TAPiTAG NFC Phone Tags.

12,000+

digital interactions have taken place through smarter contact sharing.

100+

new business connections have been made via digital networking.

Follow-ups happen faster because contact details are available instantly.

Far fewer printed business cards are used, helping the company's sustainability efforts.

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