TAPiTAG
TAPiTAG
860+
Employees with NFC Tags12,000+
Digital Interactions100+
New Business Connections95
Countries Using TAPiTAGAbout
Apache Pizza Athlone is a popular pizza takeaway, and fast-food business serving customers in Athlone, Ireland. With customers regularly visiting for takeaway and collection orders, maintaining a strong online reputation is important for building trust as well as attracting new customers.
For local food businesses Google reviews can influence where people choose to order. Apache Pizza Athlone wanted to make it easier for happy customers to leave a review while their experience was still fresh.
STATEMENT
A customer can enjoy their meal, collect their order and leave satisfied but that does not automatically mean they will later search for the business on Google and write a review. For Apache Pizza Athlone, the ideal moment to ask for feedback was often right after the customer had received their food. The problem was creating a simple way to turn that moment of satisfaction into action.
Asking customers to “find us on Google and leave a review” sounds simple but it still requires customers to remember the business name, open Google, search for the correct listing and then locate the review option. Every additional step creates an opportunity for the customer to skip the process. Apache Pizza Athlone needed a solution that removed the searching and made leaving a review almost immediate.
A busy takeaway environment does not leave much room for staff to repeatedly ask every customer for feedback. The solution therefore needed to work independently of staff. It had to be visible at the point of customer interaction, easy to understand and simple enough for customers to use without assistance.
Customers use different devices and not everyone uses NFC. Apache Pizza Athlone therefore needed more than a single technology. A combination of NFC tap and QR scan meant customers could choose the interaction that suited them.
TAPiTAG
Apache Pizza Athlone introduced two branded TAPiTAG review solutions:
The A5 stand was placed on the counter as a convenient review solution, while the larger Foamex wall display was positioned in a high-traffic area of the store to maximise visibility and give more customers an opportunity to leave feedback.
Customers could simply tap their smartphone or scan the QR code to access the Google review page, removing the need to search for Apache Pizza Athlone manually. This made the review process quicker, and easier while the customer’s experience was still fresh.
REVIEW
McLaren Construction GroupTAPiTAG BUSINESS CARDS
See how smarter contact sharing helps teams build stronger connections and achieve measurable results.
KEY
860+
employees now carry TAPiTAG NFC Phone Tags.
12,000+
digital interactions have taken place through smarter contact sharing.
100+
new business connections have been made via digital networking.
Follow-ups happen faster because contact details are available instantly.
Far fewer printed business cards are used, helping the company's sustainability efforts.
