September isn’t just the close of summer—it’s a reset for many small and medium-sized enterprises. As the school season kicks off, so does the biggest selling season of the year, filled with fresher energy, sharper focus, and opportunities to scale.
Irish digital innovator TAPiTAG, the smart business card specialist behind digital and NFC business cards, is making big moves this fall. Featured in The Sunday Times, TAPiTAG is launching a robust marketing drive and a brand-new podcast that’s designed to energize your networking game.
A Multi-Channel Digital Marketing Push
Mark Gibbons, CEO of TAPiTAG, is spearheading a marketing blitz across Google, Meta, TikTok, and YouTube through TAPiTAG's sister company - JIM Associates. Its aim? To crank up visibility, inspire engagement, and give businesses a smarter edge when they connect. With giveaways and a vibrant social presence, the tap business card transforms first impressions into staying connections.
Introducing: Tap In, Speak Out — TAPiTAG’s New Podcast
As part of that rollout, TAPiTAG is also launching Tap In, Speak Out, a podcast that brings together high-profile CEOs, founders, and top-performing athletes. Think of it as a networking session with depth—just like a smart business card, it’s offering value with every tap.
Tapping into Events Season
With September marking the return of events season, bureaucracy takes a back seat and real connections drive sales. As Gibbons put it:
“The best sales tool for TAPiTAG is having people use it, and other people saying, ‘What’s that?’ That’s how we won Airbus as a client.”
That curiosity—triggered by the NFC business card in hand—has become the secret sauce powering TAPiTAG’s expansion, from startups to global brands.
Why Digital Business Cards Make All the Sense
Paper cards are practically an antique. In a world of digital-first networking, TAPiTAG's platform offers real-time updates, social media integration, analytics, and eco-friendly design—everything a modern professional needs to stand out.
Credited Source
This post is inspired by an article in The Sunday Times: “Golden dreams and shiny days for SMEs in September.” You can read the original here: Golden dreams and shiny days for SMEs in September.
