Overview
In a digital-first world, real-time customer feedback is no longer optional—it's essential. TAPiTAG’s Review Platform has redefined how hospitality giants like Accor Hotel Group collect and act on customer reviews. With NFC-powered simplicity, brand-consistent hardware, and an enterprise-ready cloud dashboard, TAPiTAG offers a turnkey solution for global companies seeking to centralize review management while empowering local property teams.
The Challenge
Accor Hotel Group, with over 5,500 properties across 110+ countries, needed a review solution that could scale globally while remaining nimble at the property level. Their goals were ambitious:
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Increase the volume and accuracy of Google reviews
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Collect feedback on-site and in real time
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Empower individual properties with localized data visibility
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Maintain enterprise oversight through a centralized HQ dashboard
Existing methods were fragmented, manual, and did not offer meaningful analytics across regions, brands, or locations. What Accor needed was a smart, scalable infrastructure to support real-time engagement, boost online reputation, and unify reporting across a diverse portfolio.
The TAPiTAG Solution
Following a competitive global tender, TAPiTAG was selected for its cloud-native review platform, NFC technology, and superior enterprise support.
🔹 Dual-Level Dashboard Access
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Headquarters (HQ) receives a master login offering full visibility across all participating hotels. Features include:
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Performance analytics by property
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Engagement by NFC tag location
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Leaderboards to gamify participation and boost uptake
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Individual properties receive dedicated logins showing only their own performance. Property managers can:
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Track review conversion in real time
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Identify underperforming tags and reposition them
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Benchmark progress without accessing data from other locations
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🔹 Custom NFC Hardware & Branding
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Each hotel receives a shipment of branded walnut NFC tags and review cards, pre-configured to open that property’s Google Review page when tapped or scanned.
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Tags are strategically placed at reception desks, elevators, and other high-traffic zones to maximize engagement.
🔹 Simplicity at Scale
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Manufactured in Athlone, Ireland
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Delivered ready-to-deploy with no complex installation or setup
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Cloud-based analytics update instantly as guests interact
Measurable Impact
TAPiTAG’s pilot with Accor properties in delivered a:
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> 30% increase in Google reviews
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Significant uplift in Review Performance Scores as tracked by Accor’s internal benchmarks
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Higher satisfaction ratings from guests who interacted through TAPiTAG devices
The solution has now scaled to over properties across Europe, Asia, and Australia, with similar results in each new region.
Why It Works for Enterprise Clients
TAPiTAG isn’t just a tool—it’s a platform. For organizations managing dozens or hundreds of locations, the Review Platform offers:
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HQ-level control with real-time analytics across sites
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Role-based access: properties see only their own data
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Rapid onboarding: minimal IT support required
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Sustainability: devices are reusable, reducing paper and signage waste
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Custom branding: aligns with each property's visual identity
It’s an ideal solution for industries like hospitality, healthcare, retail chains, and franchise networks—anywhere local experience and global oversight must go hand in hand.
Who's Already Using It
In addition to Accor, the TAPiTAG Review Platform is now being deployed may global companies including:
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Laser Clinics across 300+ clinics globally (UK, Canada, NZ, Australia)
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RBH Hospitality Management, managing over 50 hotels in the UK
Ready to Scale Your Reputation?
TAPiTAG's Review Platform bridges the gap between physical experience and digital visibility. Whether you manage 10 properties or 1,000, we make review capture effortless, insightful, and scalable.
👉 Contact us to see how TAPiTAG can transform how your brand listens, responds, and grows.
