Getting reviews from customers has always been a challenge. You offer a great product
or service, and people seem happy, but when it comes to actually leaving a review,
most forget or don’t bother. The problem isn’t that they’re unwilling. The process is too
much effort at the moment.
In 2025, that barrier can be removed. The best way to get customer reviews today is
by making the process instant, effortless, and accessible. That’s precisely what NFC
cards offer.
What are NFC cards, and how do they help?
NFC stands for Near Field Communication. It’s the same technology that powers tap
to-pay. In the case of reviews, you use an NFC-enabled product to instantly open a
review page when a customer taps their phone against it.
These cards can be placed near tills and reception desks or handed to customers
directly. But they’re not just limited to cards. They can come in different forms,
including stands, tags, and more compact card versions, depending on what works
best for your space or team.
Instead of sending someone a follow-up email they’ll ignore or asking them to search
for your business online, a simple tap brings them exactly where they need to go. All
they have to do is write the review and press submit.
Why timing is everything
When someone finishes their experience with your business, they are most likely to
leave a review. That window is short. Once they walk out the door, it’s gone. Sending
reminders later can help, but nothing beats catching them in the moment.
With NFC cards, you make it as easy as possible. Customers finish their meal, buy a
product, or check out of your salon. They tap the card at the counter, write a few words,
and they’re done.
More reviews, more trust
Everyone knows how much people rely on reviews before making a decision. Whether
it’s Google, Trustpilot, or any other platform, having regular, positive reviews makes
your business more appealing. It also boosts your visibility in search results.
By using NFC cards to make the process smoother, you will start to collect more
consistent feedback. This builds up your reputation and makes your business look
reliable and responsive. You show potential customers that people engage with your
brand and leave happy.
You’re in control of the link
You decide where the tap leads. It can go to your Google review page, Trustpilot,
Facebook reviews, or even a feedback form on your website. You can change it at any
time without reprinting or replacing the product.
If you want to run a campaign focusing on one platform for a month, you can do so. If
you want to try different approaches in different locations, that’s possible, too.
Everything is flexible.
TAPiTAG makes it easy.
TAPiTAG offers a range of NFC cards and tags that are easy to set up and use. You don’t
need technical know-how. Each can be linked to your preferred review platform and
changed at any time through your dashboard.
Whether you want something that stands on a counter, a sleek card to carry with you, or
a tag fixed to a register, there are options to suit. Setup takes minutes; once it’s in
place, your customers do the rest.
The psychological benefit
Making a task easier makes it more likely to happen. People are more inclined to act
when you reduce the number of steps, lower the effort required, and remove confusion.
NFC review collection works well because it makes your desired behaviour feel natural.
It turns leaving a review into something that can be done in a few seconds while the
customer is still thinking positively about their experience.
Final thoughts
If you’ve been struggling to collect reviews or want to build more credibility online, it
might be time to rethink your approach. The best way to get customer reviews is no
longer follow-up emails or paper prompts. It’s about making the process smooth, clear,
and easy.
NFC cards give you a simple and effective way to do that. They work across industries,
are easy to use, and provide real results without chasing people.
In 2025, innovative businesses are finding ways to do more with less effort. This is one
of them.
