If you run a retail business in Ireland, you know that grabbing customer attention is harder than ever.
Between online ads, email campaigns, and social media, it’s easy to get lost in the noise.
But what if you could connect with customers right when they’re standing near your product?
That’s exactly what proximity marketing does—and TAPiTAG’s NFC-powered Proximity Marketing Tags are making it easier (and smarter) than ever for Irish retailers to tap into this technology.
What Is Proximity Marketing?
Proximity marketing is a strategy that sends targeted marketing messages to potential customers based on their location.
Using TAPiTAG’s NFC proximity tags, you can:
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Trigger special offers, videos, or landing pages when customers tap
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Provide extra product information in-store
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Boost impulse purchases with instant mobile promotions
No apps needed—just a quick tap of a smartphone and you’re connected to your customer.
Why Irish Retailers Should Pay Attention
Retail is evolving fast across Ireland. Shoppers are expecting more information, faster service, and personalised experiences.
Proximity marketing lets you:
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Drive foot traffic inside your store
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Increase sales through immediate promotions
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Collect valuable engagement data without needing costly tech setups
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Enhance customer experience without hiring more staff
From Dublin fashion boutiques to Galway tech stores, proximity marketing is changing how Irish shops engage customers.
Where Irish Businesses Are Using Proximity Marketing Tags
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Retail stores to promote flash sales
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Tourism centres to offer maps and guides
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Event venues to distribute schedules or special offers
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Pop-up shops to create interactive shopping experiences
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Restaurants to share menus or loyalty programmes instantly
Wherever people gather, TAPiTAG proximity tags create an opportunity to engage them in real-time.
Why Choose TAPiTAG Proximity Marketing Tags?
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Easy to deploy—no coding, apps, or tech headaches
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Waterproof and durable for indoor or outdoor use
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Fully customisable with your logo and brand colours
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Secure hosting with GDPR compliance
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Backed by a local Irish team who understands your needs
At TAPiTAG, we believe the future of retail is personal—and proximity marketing is the key.
Take your Irish retail business to the next level.
Get started today with TAPiTAG’s Proximity Marketing Tags and turn foot traffic into loyal customers!
