In today’s competitive business landscape, customer reviews are more than just feedback—they’re the lifeblood of any growing business. These reviews are especially important for your online presence; which is why many businesses are left wondering the best way to get customer reviews. A strong foundation of positive reviews can work wonders for your online presence; it can boost your search engine result ranking, bring in organic traffic and increase brand loyalty as well as visibility. One of the best ways to do this is by using NFC (Near Field Communication)--powered cards and QR codes. In this blog, we will show you how the NFC cards, Review Card keychain and phone tags can help you to more customer reviews fast.
1. Make It Effortless with NFC Technology
Today most businesses are aware of the importance and ease of use of NFC technology. The same technology can be used when you are trying to get your customers to leave a review for your business/service. With NFC technology at work, customers can be directed to your review page/Google Business page with a single tap. Our NFC Google review codes can be placed anywhere; in your store, at the checkout counter or even gifted to them in the form of keychains or as stickers on your box shipped to your customer! The fewer steps a customer needs to take, the more likely they are to leave a review. Hence the first rule of getting customer reviews is to make the process easy and convenient.
2. Ask at the Right Time
The next important step to the best way to get customer reviews is when to ask for the review. Timing is very important in getting a genuine and most often positive review from your customer. This is why the golden hour is immediately when a customer shows satisfaction with your business. So, it is the best time to ask them to leave a review for you. If it is a service-based business, consider asking for reviews at the end of an appointment with our fully customisable NFC/Google Review cards. Or you can use our Google Review table talker which can also be customised to your liking (for the food industry).
3. Incentivise Without Buying Loyalty
While you can’t pay for positive reviews (and shouldn’t, as it’s against most platform policies), offering incentives is another best way to get customer reviews. Consider running a monthly competition where reviewers are entered to win a small prize or offer loyalty points for every review given. Just make sure you’re rewarding the act of reviewing, not the content of the review. A well-structured incentive scheme can encourage customers who might not otherwise leave feedback to take the time to share their experiences.
4. Simplify the Process
Complicated review processes are a major turn-off. Use NFC cards to eliminate the need for long URLs, QR codes, or tedious search efforts. A tap-and-review system ensures customers don’t abandon the process halfway through. If possible, pre-fill some information, like the name of the product or service they received, to save time and effort. Hence another best way to get customer reviews is by simplifying the review process.
5. Respond to Every Review
Whether positive or negative, acknowledging each review shows customers that their opinions are valued. A thoughtful reply can turn a neutral reviewer into a loyal advocate. Plus, prospective customers will see that your business genuinely cares about feedback. Responding to negative reviews constructively demonstrates professionalism and a willingness to resolve issues, which can build customer trust even when things don’t go perfectly.
6. Train Your Staff to Encourage Reviews
Employing these best ways to get customer reviews will not be fruitful if your employees are not trained to find the best time to ask for reviews. So, training your employees on how to bring up conversations about reviews with your customers is very vital.
Final Thoughts
In the fast-paced digital world, customer reviews can make or break a business. For Irish companies looking to leverage NFC cards, the key is to make the process as smooth and engaging as possible. By implementing these best ways to get customer reviews, you’ll not only gather more reviews but also foster stronger relationships with your customers. So, contact us today on how our Google Review cards and other NFC cards/tags/stickers can help your business garner the reviews you deserve.