How TAPiTAG Smart Stands Helped FlynnStoned Grow Instagram 40×
In 2026, attention is the real currency for retail brands.
Not footfall.
Not posters.
Not even websites.
Attention.
That’s why FlynnStoned partnered with TAPiTAG to roll out Smart Display Stands across their locations. The goal was simple: turn in-store customers into online followers with one tap.
And it worked.
🚀 FlynnStoned saw up to a 40× increase in Instagram growth from in-store traffic.
🚀 The Challenge
FlynnStoned had strong footfall, loyal customers, and a recognisable brand.
But like many modern stores, they had a common problem. Once customers left, the digital connection often ended.
Posters, staff reminders, and printed handles relied on memory. Most people forgot. Some searched later. Very few followed through.
FlynnStoned wanted a way to:
• connect customers to Instagram instantly
• make social growth effortless
• remove friction from following
• and turn physical visits into lasting digital connections
They needed something that felt natural in-store and worked on every phone.
That solution was TAPiTAG.
🏆 The TAPiTAG Smart Display Stand Rollout
TAPiTAG built and deployed custom Smart Display Stands for FlynnStoned’s locations.
Each stand uses built-in NFC technology with a QR code backup. When a customer taps their phone, FlynnStoned’s Instagram page opens instantly.
No apps.
No searching.
No typing.
Just tap and follow.
TAPiTAG placed the stands at key points in-store where customers already pause, browse, or wait. This turned everyday moments into social connection points.
⚡ How It Works
The process is simple:
- A customer sees the stand
- They tap their phone
- FlynnStoned’s Instagram opens
- They follow in seconds
Nothing to explain and nothing to learn. The action feels natural and fast.
The technology stays in the background. The experience takes center stage.
📈 The Results: Up to 40× More Instagram Growth
Once the stands went live, results followed quickly.
Instead of hoping customers would remember later, FlynnStoned gave them an instant action while they were already engaged.
The impact included:
• big increases in daily followers
• steady growth driven by store visits
• stronger links between stores and online audiences
• clear proof of value from physical footfall
Several locations recorded up to 40× more Instagram engagement compared to traditional signage.
This wasn’t a small improvement. It changed how customers connected with the brand.
🧠 Why Smart Display Stands Work
Smart stands work because they remove effort.
People don’t avoid following brands. They avoid steps.
TAPiTAG stands remove those steps by:
• making actions instant
• meeting customers where they already are
• turning interest into action
• and building digital channels from physical spaces
FlynnStoned didn’t just promote their Instagram.
They built it into their stores.
🎨 Built for Retail Brands
Each TAPiTAG Smart Display Stand is fully branded to match the store environment.
The stands are:
• compact and durable
• designed for counters and displays
• easy to update digitally
• built for long-term use
Behind the scenes, TAPiTAG manages the system so links, campaigns, and destinations can change without replacing hardware.
Today the stand links to Instagram.
Tomorrow it can link to competitions, product launches, loyalty programs, email signups, or special offers.
🔮 What This Means for Retail in 2026
FlynnStoned’s rollout shows where retail is heading.
Not toward more screens.
Toward smarter touchpoints.
The strongest retail brands now use physical spaces to:
• grow owned audiences
• support marketing campaigns
• connect footfall to online channels
• and increase customer lifetime value
TAPiTAG Smart Display Stands are built for that future.
🏁 Final Word
FlynnStoned didn’t install smart stands to look modern.
They installed them to grow their digital brand from physical stores.
With Instagram growth increasing by up to 40×, the results are clear.
This is what happens when physical experience meets smart connection.
